Category, commercial and brand leaders, and managing directors
Put your growth plans into action with specialist support to improve performance.
I help consumer brands put growth plans into practice month by month, combining senior strategic direction, activation toolkits and specialist support to improve performance online and in-store, without expecting your team to do everything alone.
From £500 per day
“Her process and methodology can really help get under the skin of the challenge. Tina is brilliant at bringing clarity and direction.”
Charlotte Derra
Category, Insight & Shopper Marketing Director
WHO IT IS FOR
Built for brands that need experienced support fast, to put growth plans into practice.
Good fit if…
you want to acquire new customers and generate more sales outside your existing customers on a consistent basis.
you want a partner that can help you educate the broader business and develop action plans.
you have immediate gaps that need specialist strategic support, alongside a team that already has the know-how.
you want more headspace to concentrate on wider business growth goals.
you want organised planning with jobs to be done every month and clear KPIs.
you want an experienced digital strategy director to improve your channel performance.
Probably not for you if…
your team already has the senior direction, specialist skills and delivery capacity it needs.
you only need a focused social snapshot and content ideas to test - explore Social Signal Starter.
you need to understand today’s shopper and identify your growth priorities first - explore Shopper Truth Playbook.
you only need someone to produce and publish content, with no strategic input, (however I can make some brilliant recommendations!)
you don't want to invest in your performance channels
THE PROBLEM
Too busy delivering today to move your growth plans forward?
You may already know what needs to happen. The question is how and when. I can provide senior direction and a specialist skill network to solve this. I work alongside your team to fill those gaps and keep your growth plans moving.
When everything feels urgent, growth plans slip, teams get stretched and activity becomes harder to coordinate or measure.
“Sweet Spot has allowed us to focus our marketing efforts on real-time trends, and execute the key messages that aligns with our brand and influences the shopping journey of our target audience.”
Tyler Woodward
CEO
Edensgate
SERVICES
Support can include, but is not limited to:
Campaign and activation toolkits, with clear briefs for your teams and agencies.
Strategic guidance to connect activity across social, search, eCommerce and in-store.
Workshops, training and practical workflows to strengthen your team’s capabilities.
Regular performance reviews to understand what’s working and agree what to do next.
TRUSTED SPECIALIST SUPPORT
The right people.
Ready to get things moving.
I coordinate delivery and introduce you to tried-and-tested specialists who can help you move faster and grow sales.
- GEO & SEO
- Organic social & paid media
- Creative & content production
- Creators & influencers
- Website & digital production
- CRM & email marketing
- In-store research & activation
- Retail production & installation
- Sampling & experiential
TINA'S WORK HAS BEEN FEATURED IN & QUOTED ON
READY TO MOVE?
You know what needs to happen. Let's get it moving.
CASE STUDIES
How the work turns into results.
DTC / DIGITAL GROWTH
Agor
Driving significant year-on-year growth through a complete overhaul of digital strategy, performance marketing, and customer acquisition funnels for this challenger brand.
+114% YoY online sales
DTC / DIGITAL GROWTH
Edensgate
"Working with Sweet Spot has been an absolute pleasure. The results of our campaign have been nothing short of exceptional, with an understanding of our brand and extensive research that far exceeded our expectations.
Sweet Spot has allowed us to focus our marketing efforts on real time trends, and execute the key message that aligns with our brand and influences the shopping journey of our target audience.
The team are also super friendly and helpful with a genuine passion for helping brands grow, and would recommend to anyone serious about taking their business to the next level!"
Increased brand awareness and sales, now the UK's no.1 Wellness Store.
CAMPAIGN STRATEGY / PROMOTIONAL POSITIONING
frkl.
"Tina developed our Love Out Loud campaign and got a team in action quickly to deliver it. This not only increased our sales 128% YOY but also brought new customers into the brand, crafting a narrative that resonated deeply with our frkl. audience."
Sales 128%+ YOY
"The guidance provided has made us realise that there is a huge opportunity with a target market that we weren't making the most of. Making these decisions can be difficult, having Tina onboard made it easier to make these decisions confidently, and avoiding a lot of trial and error."
Sarah Harniman
Founder
Senior strategic thinking with 20+ years’ hands on experience.
I’m Tina, founder of Sweet Spot and a former Digital Director with 20+ years’ experience across consumer brands, digital, eCommerce and strategy.
I work alongside your team to set priorities, develop campaigns and activation plans, and coordinate delivery across online and in-store channels - with trusted specialists where you need extra support.
Some of the brands I’ve worked with throughout my career.
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BEFORE YOU BOOK
FAQ
Pricing based on evidence needed.
From signals to strategy to implementation.
What do you need right now?
Whether you need a fast snapshot, a deeper commercial answer or hands-on support to bring it to life, there’s a way to work together that fits your goals.
1 FAST INSIGHT
Social Signal Starter
From £899
Understand how people see and talk about your category on social, so you know what to say and which content ideas to test.
IDEAL FOR
A specific question or challenge
Understanding perception and cultural signals
Informing messaging, content or planning
YOU’LL GET
Emerging occasions & opportunities
Key language & triggers
Strategic Triggers Map
A clear, visual summary with what it means for your brand
Final pricing based on question scope.
2 DEEPER ANSWERS
Shopper Truth Playbook
From £8,999
Find where to win more shoppers & sell more in-store and online, delivering a retailer-ready growth plan in 8-10 weeks.
IDEAL FOR
Finding out the human story behind your sales data
Growth opportunities, positioning or innovation based on how potential shoppers buy today.
Clear priorities on what to back next, and take into retailer conversations.
YOU’LL GET
Multi-source evidence across social, search, AI queries, in-store intercepts, market reports and more
A strategic playbook with clear opportunities
Practical recommendations by occasion, audience and channel
Tools and frameworks to use internally
Pricing based on evidence needed.
3 HANDS-ON SUPPORT
Fractional Support Monthly
from £500 per day
Ongoing strategic support to help you acquire new customers and generate more sales outside your existing customers.
IDEAL FOR
Implementing insight and growing your brand
Activation planning and campaign development
Team workshops and capability building
Ongoing strategic input
YOU’LL GET
Activation toolkits and campaign ideas
Templates, frameworks and training
Workshops with your team
Ongoing support to embed and evolve the strategy
Waitlist may apply for new partners.