FOR CATEGORY, INSIGHT, COMMERCIAL AND BRAND LEADERS
Find where to win more shoppers and sell more in-store & online.
I help consumer brands identify where to win more shoppers through consumer insights and sell more in-store and online, delivering a retailer-ready growth plan in 8–10 weeks by connecting sales data with social, search, AI queries and shopper evidence, without endless analysis or another deck nobody uses.
From £8,999
One-off. Bespoke to your brand.
"If there’s a disconnect between who you currently appeal to, and who you’re trying to target, your return on your investment on your target is completely diminished.”
Alex Price, Head of Category & Insights, VCT Europe
WHO IT IS FOR
Built for brands with the sales data, but missing the human story behind it.
Good fit if…
you are trading in more assumptions and data than real insights and you want to get the narrative right.
you want one source of truth to escape random decisions and help your teams to inform their planning, creative ideas and activate.
you have a commercial story, but not the human story linked to the shopper and the purpose and the opportunity.
you want a clear planning playbook tied up in a bow and ready to go, so you can test what works and optimise your campaigns.
you want to open eyes up internally to new commercial possibilities in a cost-effective way.
you want to turn around data a lot quicker to get to the insight rather than physically building all the reports manually.
Probably not for you if…
you already have a current shopper understanding, clear growth priorities and a practical plan your teams are aligned on.
you want evidence to support a decision you’ve already made, without being open to what the findings might challenge.
you only need a quick social snapshot with language and content ideas to test - explore Social Signal Starter.
you need someone to manage campaigns and activation month to month - explore Fractional Support.
you’re not ready to turn the findings into decisions, brief your teams or test what works.
THE PROBLEM
Too busy delivering today to see what's changing?
With sales, margins, conversations and day-to-day operations to juggle, it's hard to stay on top of what's changing in your real world - until a retailer meeting or sales performance forces the issue.
The expensive mistake is committing budget, stock or time to a strategy built on assumptions that are no longer true.
THE DIY ALTERNATIVE
Multiple tools, multiple costs and days disappearing into research.
What you may be paying for separately and over 12 to 24 month contracts.
Social listening software
Tracking conversations, sentiment and cultural signals.
£500+ / MO
Brand listening / monitoring
Seeing how your brand is showing up and where the opportunity lies.
£150+ / MO
AI querying tools
Tracking AI queries in your category, and emerging needs
£150+ / MO
Trade reports
Free screenshots don't always give you the context you need.
£2,500-£10k (one-off)
AI Search / trend tools
Multiple AI tools and SEO software
£250+ / MO
Research time
Pulling it all together and working out what it means.
TIME!
Multiple tools. Multiple costs. Multiple contracts. More wasted time.
WHAT YOU GET WITH SWEET SPOT
From
£8,999
A retailer-ready growth plan in 8–10 weeks.
The human story behind your sales data, how shoppers buy today and clear priorities for what to back next.
Understand today’s shopper: their needs, occasions, motivations and barriers to buying.
Identify where to focus: opportunities to win more shoppers in-store and online.
Build a stronger retailer story: connect commercial performance with shopper evidence.
Give your team one source of truth: a practical playbook to inform planning, creative briefs and activation.
Bespoke to your category, brand and commercial question. No subscription. No long contract.
Waiting list may apply.
Scope, price and delivery dates agreed before work begins.
"We gave Tina a challenging brief - to explore the "why" behind shifts we were observing in consumer behaviour that were difficult to understand using traditional research techniques. They unveiled insights that both enlightened us and also quashed some of our assumptions."
Helen Priestly
Marketing Director,
Müller Milk & Ingredients
WHY IT MATTERS
People don’t buy in a straight line.
The traditional funnel is dead. Today’s shopper journey is a messy mix of triggers, research and signals. To win, you need to be visible and relevant in the moments that actually lead to a decision.
The Messy Middle
The evolution of the shopper journey.
Old model
Awareness
What really happens now
Trigger
Consideration
Exploration
Evaluation
Purchase
Purchase
HOW IT WORKS
How we find the right insights.
We bring together multiple sources to give you a rounded, up-to-date view of what is really happening in your category, and the needs, barriers, opportunities to buy your product across your path to purchase.
1) Social Listening
What people are saying, sharing and engaging with.
2) Search Behaviour
What people are looking for and asking.
3) Category Context
Market data, retailer activity and competitive movement.
4) Competitor Signals
What others are doing and where the white space is.
5) In-store Intercepts
Real shopper reactions, barriers and decision triggers.
6) AI Querying
What AI recommends and where the gaps are for your brand.
7) Cultural & Economic Shifts
The wider forces influencing behaviour and driving change.
Sell more per store or online
Win more shoppers
Give the team their time back
What better consumer understanding helps you do.
From clearer decisions to stronger commercial action.
Create higher-converting
campaigns
Turn real consumer language and triggers into messaging that gets more people
to act.
Sell more
in-store & online
Understand what
drives choice at the point of purchase and where to remove friction.
Stronger Retailer Sell-in
Bring sharper evidence, stronger category stories and clearer reasons to back your brand.
Spot White Space
Identify new needs, occasions or format opportunities where your competitors are currently missing the mark.
Align Strategy
Ensure your brand purpose and messaging align with the language and drivers consumers are actually using today.
Actionable Clarity
Turn loads of data into a single, joined-up view that allows your team to move forward with confidence.
READY TO MOVE?
When did you last check whether the assumptions behind your strategy are still true?
CASE STUDIES
How the work turns into results.
DTC / DIGITAL GROWTH
Agor
Driving significant year-on-year growth through a complete overhaul of digital strategy, performance marketing, and customer acquisition funnels for this challenger brand.
+114% YoY online sales
RETAIL / BUYER SELL-IN
Trangs
Elevating the wholesale proposition by developing a data-backed retailer narrative that translated brand passion into commercial necessity for major buyers.
Stronger retailer story
BRAND / CATEGORY STRATEGY
Müller
Redefining positioning within a crowded category by identifying emerging consumer needs and aligning them with product strengths for long-term growth.
Clearer growth direction
“We used Sweet Spot to help us understand the conversations consumers were having about sushi online. This has helped us understand drivers and barriers to why shoppers are buying sushi. It was a great way to confirm some of our hunches about shoppers but also help us focus our NPD. We also found the service really cost effective whilst tailored to our needs. We are going to use the results from the work to shape up our next range review.”
Jo Long,
Head of Sales
Ichiban
Senior strategic thinking with 20+ years’ experience.
I’m Tina, founder of Sweet Spot and a former Digital Director. I connect commercial data with the human story behind how people shop, helping consumer brands build stronger retailer stories and practical growth plans their teams can use.
Some of the brands I’ve worked with throughout my career.
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"The Sweet Spot team decoded shopper behaviours around key trends, highlighting exactly why certain SKUs performed and where opportunities existed. They delivered a cohesive, presentation ready playbook that combined social listening, market context and practical recommendations. Not just a report, but a toolkit we could use immediately with our buyers."
Dom Shaw,
Head of Sales
Trangs
THE SWEET SPOT STRATEGY
Insight that moves strategy forward.
The job isn’t finished when the insight is right. It’s finished when your team can use it.
My digital background means I design the output around the people who need to make decisions with the playbook or toolkit using scenario planning - not just focusing on the person commissioning the work.
Built around real user questions
What does Brand need to know? What does Category need for a retailer meeting? What does Shopper need to activate?
Answers people can find quickly
Playbooks, frameworks and tools are structured so teams can get to the answer they need without digging through 80 slides.
Strategic direction built in
Teams get more autonomy to act, while the insight, evidence and strategic guardrails stay consistent.
BEFORE YOU BOOK
FAQ
Pricing based on evidence needed.
From signals to strategy to implementation.
What do you need right now?
Whether you need a fast snapshot, a deeper commercial answer or hands-on support to bring it to life, there’s a way to work together that fits your goals.
1 FAST INSIGHT
Social Signal Starter
From £899
Understand how people see and talk about your category on social, so you know what to say and which content ideas to test.
IDEAL FOR
A specific question or challenge
Understanding perception and cultural signals
Informing messaging, content or planning
YOU’LL GET
Emerging occasions & opportunities
Key language & triggers
Strategic Triggers Map
A clear, visual summary with what it means for your brand
Final pricing based on question scope.
2 DEEPER ANSWERS
Shopper Truth Playbook
From £8,999
Find where to win more shoppers & sell more in-store and online, delivering a retailer-ready growth plan in 8-10 weeks.
IDEAL FOR
Finding out the human story behind your sales data
Growth opportunities, positioning or innovation based on how potential shoppers buy today.
Clear priorities on what to back next, and take into retailer conversations.
YOU’LL GET
Multi-source evidence across social, search, AI queries, in-store intercepts, market reports and more
A strategic playbook with clear opportunities
Practical recommendations by occasion, audience and channel
Tools and frameworks to use internally
Pricing based on evidence needed.
3 HANDS-ON SUPPORT
Fractional Support Monthly
from £500 per day
Ongoing strategic support to help you acquire new customers and generate more sales outside your existing customers.
IDEAL FOR
Implementing insight and growing your brand
Activation planning and campaign development
Team workshops and capability building
Ongoing strategic input
YOU’LL GET
Activation toolkits and campaign ideas
Templates, frameworks and training
Workshops with your team
Ongoing support to embed and evolve the strategy
Waitlist may apply for new partners.