Terms & Conditions

Last updated: 27 October 2026

 

1. About us

Sweet Spot is the trading name of Sweet Spot Consulting Ltd, a company registered in England and Wales (company number 14226039). Our registered office is 167-169 Great Portland Street, London W1W 5PF. You can contact us at tina@thesweetspotstrategy.com.

These terms apply to every service we provide to businesses. Your proposal or confirmation email sets out the scope, deliverables, dates and price (together, your “Agreement”). If your Agreement and these terms disagree, your Agreement wins.

 

2. Our services

We provide consumer and shopper insight, strategy and growth support, including the Signal Starter (one-off and monthly), the Shopper Truth Playbook, Fractional Strategic Support, the Digital Capability Review and workshops. Work starts once we have both confirmed the Agreement in writing (email is fine) and any upfront payment has been received.

Our free calls carry no obligation. If we record or transcribe a call (we use Fathom), we will tell you at the start, and you can ask us not to.

 

3. Prices and payment

• Prices are in pounds sterling. We are not VAT registered, so no VAT is added. If that changes, we will tell you before we invoice.
• Signal Starter (one-off): paid in full before the agreed start date.
• Monthly Signal Starter: invoiced monthly in advance.
• Shopper Truth Playbook: delivered and invoiced in five stages that follow the TRUTH Method (Track, Read, Uncover, Target, Hand over). Each stage is invoiced before it starts, at the fee set out in your proposal.
• Fractional Strategic Support: £700 a day. The days agreed for each month are invoiced monthly in advance. Unused days do not roll over unless we agree in writing.
• Invoices are due within 14 days. If an invoice is unpaid, we may pause work until it is paid, and we may charge interest under the Late Payment of Commercial Debts (Interest) Act 1998.
• Specialist fees, production, media, research panels and in-store intercept costs are quoted upfront and only added with your written approval.

 

4. What we need from you

To deliver on time, we need the access, data, people and feedback agreed in your Agreement, when agreed. If something we need arrives late, delivery dates move by the same amount of time.

 

5. Changes to the work

If you want to change the scope, tell us in writing. We will confirm any change to price or dates before we start on it.

 

6. Fractional Strategic Support term

Fractional Strategic Support starts with a 3-month term. After that it runs month to month, and either of us can end it with 30 days’ written notice. We agree the priorities and days for each month in advance.

 

7. Postponing or cancelling

• Signal Starter: you can move your start date once, free of charge, with at least 5 working days’ notice. If you cancel more than 5 working days before the start date, we refund you in full. Once work has started, refunds are covered by our guarantees (Section 15).
• Shopper Truth Playbook: you can stop at the end of any stage. You pay for the stages started; nothing further is due.
• Fractional Strategic Support: see Section 6.

 

8. Who owns the work

Once you have paid in full, you own the reports, playbooks, plans and other deliverables we create for you. You can use them across your business and share them with your agencies and retailers.

We keep ownership of our own methods, frameworks, templates and know-how, including the Sweet Spot Strategy and the TRUTH Method. You may use them as they appear in your deliverables. Third-party data and tools (for example market data or social listening sources) stay subject to their own licences.

 

9. Confidentiality

We both keep each other’s confidential information private and use it only for the work. This continues after the work ends. We are happy to sign your non-disclosure agreement.

 

10. Case studies

We may describe our work for you without naming you, in a way that does not identify your business. We only use your name, logo, quotes or results with your written permission.

 

11. Personal data

We handle personal data as set out in our Privacy Policy. If we process personal data on your behalf (for example, your customer data), we will agree a data processing agreement with you first.

 

12. Our research and recommendations

Our work uses evidence such as social listening, search behaviour, AI queries, in-store intercepts and the data you share. We carry it out with reasonable skill and care. The decisions you make with it are yours, and we cannot guarantee specific commercial results, such as sales growth or retailer listings.

 

13. Liability

Our total liability under an Agreement is limited to the fees you paid under it in the 12 months before the claim. We are not liable for indirect or consequential loss, or loss of profit, revenue or business. Nothing in these terms limits liability that cannot be limited by law, such as for death or personal injury caused by negligence, or fraud.

 

14. Ending an Agreement

Either of us can end an Agreement in writing if the other seriously breaches it and does not put it right within 14 days of being asked, or becomes insolvent. You pay for work done up to the end date.

 

15. Our guarantees

These guarantees are part of these terms. Each one applies only to the service it names.

Signal Starter: 5 working days or your money back. Your one-off Signal Starter is delivered within 5 working days of the agreed start date. If it isn’t, we refund the full Signal Starter fee, and you keep the work. The start date is the date we have your payment and the onboarding details we ask for (brand, category, competitors and your questions). Delays caused by late information or changes to scope move the date. Claim within 30 days of the missed delivery date. This guarantee does not apply to the Monthly Signal Starter, which is delivered on the date agreed for each month.

Signal Starter credit against the Playbook. If you sign a Shopper Truth Playbook proposal within 60 days of receiving your Signal Starter, the Signal Starter fee you paid comes off the Playbook fee. One credit per Signal Starter. It cannot be exchanged for cash or combined with another credit.

Playbook: stop after stage one. The Playbook is paid in five TRUTH stages. If stage one (Track) isn’t working for you, you can stop there, keep the stage one findings and pay only for stage one. Tell us in writing within 5 working days of receiving the stage one findings. You can also stop at the end of any later stage, paying only for the stages started.

Fractional Strategic Support: clear term. A 3-month start, so there is time to make real progress, then month to month with 30 days’ notice (see Section 6).

How to claim: email tina@thesweetspotstrategy.com with “Guarantee” in the subject line. We reply within 5 working days, and any refund is paid within 14 days to the account you paid from.

 

16. General

These terms and your Agreement are the whole agreement between us. Any change must be in writing. The laws of England and Wales apply, and the courts of England and Wales have exclusive jurisdiction.