~20 years
of consumer, digital, category and strategy experience
FMCG & CPG
specialist across global, regional and challenger brands
From insight to impact
turning consumer signals into commercial growth
A strategic partner
for brands that want to go further
WHY WORK WITH ME?
A strategic partner for real-world growth.
Real consumer understanding
I put people at the heart of every project - using consumer insight to uncover what’s missing.
Commercially grounded
I connect insight to business impact, spotting opportunities that deliver real growth.
Hands-on experience
Nearly 20 years working across global, regional and challenger brands means practical, real-world know-how.
I bring a rare blend of deep consumer understanding, commercial thinking and hands-on experience. I work closely with your team to uncover what’s next, build a clear plan, and help you turn opportunity into impact.
Collaborative approach
I work as an extension of your team - pragmatic, flexible and focused on making progress.
Strategy that starts with real people.
Focused on what matters
I help you prioritise the biggest opportunities and take clear, confident action.
TRUSTED BY AMBITIOUS BRANDS
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From global icons to brave challengers.
SPEAKING & RECOGNITION
🎙️
Regular speaker on consumer insight, category growth and the future of FMCG.
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Recognised for thought leadership in consumer and commercial strategy.
A LITTLE MORE ABOUT ME
Why Sweet Spot?
I founded Sweet Spot to help brands bridge the gap between what people are saying, what they really need, and where the biggest commercial opportunities lie.
I love the challenge of turning complexity into clarity - and seeing ideas come to life in the real world, where they make a difference to people, brands and business.
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The best growth happens when you truly understand people - and have the courage to turn that understanding into action.
Tina
Founder, Sweet Spot