THE SWEET SPOT CONTENT HUB
Consumer shifts you can actually use.
A practical library of FMCG videos, carousels and reports to help brand, category and commercial teams spot what is changing, understand why it matters and decide what to do next.
Find the signal. Make the call.
Browse by format or follow the threads changing how people choose, shop and live.
Jump to: Videos · Carousels · Free reports
Free reports
Videos
Carousels
Turn the signal into action.
Need this level of clarity in your category?
Whether you need a fast snapshot, a deeper commercial answer or hands-on support to bring it to life, there’s a way to work together that fits your goals.
FAST INSIGHT
Social Signal Starter
From £899
Understand how people see and talk about your category on social, so you know what to say and which content ideas to test.
Ready to stop guessing what to post?
Posting and hoping it lands
Paying for tools no one has time to use
Finding out what went wrong after it’s gone wrong
YOU’LL GET
Know what people say about your category, in their own words
Know who to talk to, and what matters to them
Get content ideas your team can test straight away
All in 5 days. No tools to buy. No long contract.
Still posting and hoping it lands? Let’s change that. No pitch, no pressure.
DEEPER ANSWERS
Shopper Truth Playbook
Paid in stages
Find where to win more shoppers & sell more in-store and online, delivering a retailer-ready growth plan in 8-10 weeks.
Ready to stop guessing why your sales go up and down?
Retailer meetings with a weak story
Decks and reports nobody uses
Trying to win shoppers you don’t really know
YOU’LL GET
Know why shoppers buy you, and why they don’t
See where to win more shoppers, in store and online
Walk into retailer meetings with a stronger story
Give every team one plan to work from, in 8–10 weeks
Still showing buyers what sold, but not why? Let’s change that. No pitch, no pressure.
HANDS-ON SUPPORT
Fractional Strategic Support
£700 a day
Senior strategic support to put your plans into action, with trusted specialists when you need them.
Ready to stop your growth plans slipping?
Plans that stall after the kick-off
Your team doing it all alone
Paying agency overheads for senior thinking
Struggling to get buy-in inside the business
YOU’LL GET
Senior help from day one, without hiring
One monthly plan, with clear jobs and KPIs
Trusted specialists only when you need them, on one invoice
No agency overheads. 3-month start, then month to month.
Still stuck at “we know what needs to happen”? Let’s get it moving. No pitch, no pressure.