Consumer intelligence for commercial growth. For category, commercial and brand leaders, and FMCG founders.
Find what's missing.
Know what to do next.
Consumer insight, category strategy and practical growth support to help consumer brands find where to win more shoppers and sell more in-store and online.
Real consumer conversations
✓
Clear commercial opportunities
✓
Practical next steps
✓
_edited.png)
_edited.png)
FOR BRANDS WHO WANT TO
Spot the shifts earlier and make smarter, braver decisions.
Get closer to today’s shopper and clearer about where to focus your time, budget and activity.
01
See the signals sooner
I connect the dots between what people are saying, searching and buying, translating them into relevant opportunities for your brand, category and retailer conversations.
02
Act with more confidence
Connect your commercial data with the human story behind it, so your team understands the opportunity, why it matters and what to back next.
✧
///
WHAT WE DO
From consumer signals to commercial opportunities.
Social listening, search behaviour, AI queries and shopper evidence, connected with your sales data and category knowledge, and translated into practical plans your team can use.
Signal Starter
Understand how people see and talk about your category on social, with relevant messages and focused content ideas to test. Delivered in 5 days.
From £899
Shopper Truth Playbook
Understand the human story behind your sales data and identify where to win more shoppers, with a retailer-ready growth plan delivered in 8–10 weeks.
From £8,999
Fractional CMO Support
Ongoing senior strategy and activation support to put growth plans into practice, connect digital with in-store activity and help your team improve performance.
From £500 per day
HOW IT WORKS
A clear path
from signal
to action.
~~~~~~
1
→
Listen & uncover
Review what you already know and explore relevant consumer conversations, search behaviour and shopper evidence around your question.
2
→
Find the opportunities
Connect the evidence to understand what matters to shoppers, what might be missing and where your brand could win.
3
→
Create the plan
Turn the findings into clear priorities, practical recommendations and ideas to test, with measures linked to your goals.
4
Drive growth
Your team or agency takes the plan forward, with ongoing strategy and activation support available where needed.
WHAT CLIENTS SAY
Real results.
Real impact.
“We gave Tina a challenging brief to explore the ‘why’ behind shifts we were observing in consumer behaviour that traditional research techniques struggled to explain.”
Helen Priestly
Marketing Director
“The nuggets Tina found helped us paint the picture and add meat to the bones of the consumer story we were trying to tell. Her decoding of shopper behaviours around key trends was invaluable.”
Kundisai Chieza
Senior Category Manager, Chilled Meal Solutions
“Decoding shopper behaviours around key trends and highlighting why certain SKUs performed and where opportunities existed. Tina provided the clarity we needed for our sales strategy.”
Dominic Shaw
Head of Sales
↴
Hi, I'm Tina.
FOUNDER
Tina Thompson.
I founded Sweet Spot to help consumer brands understand what they might be missing, see the commercial potential and work out what to do next.
I’m a former Digital Director with nearly 20 years’ experience across consumer brands, digital, eCommerce and strategy. I connect what your business already knows with fresh consumer evidence, then turn it into stronger shopper stories, clearer priorities and practical growth plans.
Let's find your Sweet Spot.
↴
SWEET
SPOT
TINA THOMPSON
Founder & Head of Strategy